We are looking for a talented Web Designer to create amazing user experiences. The ideal candidate should have an eye for clean and artful web design. They should also have superior user interface design skills.

The successful candidate will be able to translate high-level requirements and objectives into interaction flows and assets. They will be able to transform them into beautiful, intuitive, and functional designs.

Deliverables, Targets and Measures (targets to be set but relate to)

Improved NPS

Increased engagement rate on website

Increased CTA's on website

Improved SEO rankings for agreed terms

Volume of leads generated from SEO

Roles and Responsibilities

In conjunction with the Head of Marketing, own the design and layout of our websites

Create wireframes, storyboards, user flows, process flows and site maps to communicate interaction and design ideas

Execute all visual design stages from concept to final sign off

Design the website's visual imagery and ensure it's in line with company branding policy

Create Photoshop Design Files for visual layout of web pages and converting designs into HTML and CSS, design graphics, animations and manipulate digital photographs (sometimes in conjunction with 3rd party agency)

Working with Marketing colleagues to hit Performance Marketing targets

Working with outside agencies implement and maintain high quality SEO policies, incorporating them with web content

Work with different content management systems

Proofread and edit content

Collecting and analysing data on website usage to improve performance

Using analytic tools ensure user journey exceeds customer expectations

Prepare monthly report on website performance, including session length, page views and heat maps, interpret and highlight lessons learnt

Responding to reports of technical problems and working with the team to fix them quickly

Liaising with Graphic Designers and Developers to ensure that tasks are completed on time

Register web domain names and organise the hosting of the website

In conjunction with the Head of Marketing meet relevant legal requirements such as accessibility standards, freedom of information and privacy

Create test plans as appropriate

Requirements and skills

Essential

2 years as a Web Designer

Demonstrable success in improving website search engine rankings, CTA's and user experience

Proficient user of Wordpress or Avada and Woocommerce (at least 2 years experience)

Experience in production and interpretation of analytics to improve web performance and customer experience

Demonstrable graphic design skills with a strong portfolio

Ability to solve problems creatively and effectively

Up-to-date with the latest Web trends, techniques and technologies

Relevant further education or vocational study

Desirable

Solid experience in creating wireframes, storyboards, user flows, process flows and site maps

Proficiency in Photoshop, Illustrator or other visual design and wire-framing tools

Proficiency in HTML, CSS and JavaScript for rapid prototyping

Excellent visual design skills with sensitivity to user-system interaction

Degree in Design, Digital or Web based topics (other Degrees will be considered)