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How to Use ChatGPT to Improve Performance and Productivity in Almost Any Business

Feb 09, 2023
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The popularity of ChatGPT is exploding. In contrast to Facebook (which took around 10 months), Netflix (3.5 years), and even the iPhone (which took about 3.5 years), the artificial intelligence (AI)-based chatbot took just five days to achieve 1 million users (74 days).

Put simply, ChatGPT is a language model—a way for machines to understand human language. It was "trained" on an enormous amount of public online text. That model can then be used to generate content that seems like it was written by a real person. Examples range from writing all sorts of content to answering questions and understanding code.

Behind the hype, media attention, and even philosophical debate surrounding the implications of this breakthrough AI technology, ChatGPT has a tonne of real-world applications for practically every business. The main point of this post is how it can boost the production of numerous distinct teams. Explore ChatGPT to see how it can help those in sales, marketing, engineering, support, and HR.

Here are some ideas on how businesses can leverage ChatGPT: 

Sales: It can write cold emails. If your sales team sends cold emails to prospects, they are probably testing different email versions for responses. If not, doing such "A/B testing" is crucial in order to optimize conversion. Instead of wasting time crafting different versions, ChatGPT can help you. Place one version of a cold email you wrote and ask it to change the tone, shorten, optimize for conversion or even create a whole new version. Pro tip: ChatGPT is like a conversation. It lets you build on the previous response. Keep asking it to make changes until you get the version you like.

• Marketing: It can even brainstorm content ideas and create materials. Whether you're writing a blog post, a newsletter or posting on social media, ChatGPT is your new brainstorming buddy. Instead of spending hours browsing the web for content ideas, simply ask the tool to provide ideas for the topic you'd like.

Engineering: ChatGPT can explain, comment and document code. If your company writes code, your developers burn time on both understanding code they didn't write and also making their own code clear for their peers. ChatGPT can help with it all. Simply paste the relevant code and ask it to explain, comment or document it. You'll be shocked by the answers.

Support:The AI tool is excellent at automating customer support. ChatGPT can mimic a chat with a customer support agent by answering customer queries quickly and accurately. Despite not being trained on a given company knowledge base, it provides decent answers that are far better than the chatbots available in the support technology market.

HR: Write job descriptions. Ask ChatGPT to write a job description for any position and you'll get an almost ready-to-publish output that looked like it had been prepared by an HR professional. Specify your industry and company size to get a more tailored response. After it is produced, you can ask it to create for you a bank of interview questions for you to pick from.

It’s important to mention that ChatGPT is (still) not always correct, despite sounding very confident in its answers. Think of it as a tool for doing 80% of the work rather than completing the job for you. Do apply logic, and make sure to review its responses as a critic.

Good luck!

 

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